ChoiceGuard Insurance Services, LLC Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or fill out a form from (the “Site”).


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
– “Mouse Movements” track where your mouse goes in order to see which sections of the Site you view.

Additionally, when you make a form request or attempt to fill out a form or get a plan recommendation through the Site, we collect certain information from you, including your name, zip code, doctors, prescriptions, current health plan, plan preferences, email address, phone number, and any additional information you submit through our forms. We refer to this information as “Client Information.”

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Client Information.


We use the Client Information that we collect generally to fulfill any requests placed through the Site (including recommending a plan or plan enrollment when requested by you). Additionally, we use this Client Information to:
Communicate with you;
Screen requests for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We also use this information to conduct research on Site visitor behavior.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site. This data, when shared with Google, is anonymized to protect your Personal Information.–you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here:

DoubleClick: We use Google Analytics remarketing codes to log when users view specific pages or take specific actions on a website. This allows us to provide targeted advertising in the future. If you do not wish to receive this type of advertising from us in the future you can opt out using the DoubleClick opt-out page or the Network Advertising Initiative opt-out page.

We also share only the necessary Personal Information with third parties to facilitate the enrollment of the plan when you submit an enrollment application on our website. These third parties, including insurance companies, are also committed to the protection of your data, however, we make no warranties regarding the complete security of these applications, since we are unable to alter their applications.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:


Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

When you submit a request through the Site, we retain your Client Information for our records for a period of at least 10 years, in accordance with Medicare regulations. Unless and until you ask us to delete this information, it will remain on our records. You may also request that we modify your Client Information. We continue to store your data for analytics and marketing analytics purposes, even if you disenroll from a plan or discontinue using our service, unless you specifically request that we delete your data.

We never sell your data to third parties for commercial purposes. However, in the event of a sale, merger, consolidation, liquidation, reorganization, or acquisition, data may be transferred as part of the business assets, but it would continue to be subject to the promises made in any pre-existing Privacy Policy, unless you agree otherwise.

The Site is not intended for individuals under the age of 18.

In the event of a data breach, we aim to notify user’s whose data may have been involved in the breach within 72 hours of detection via email and other industry standard conventions, including which data may have been affected steps that can be taken to minimize their risk and further protect their data.

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at or by mail using the details provided below:

881 Baxter Dr, STE 100, South Jordan, UT, 84095, United States